Traveling the Multiverse

Aka Ironyca Stood in the Fire – gaming blog

The Celestial Steed – where’s the narrative in that?

Was this a move in the wrong direction for Blizzard?

The purchaseable mount from the Blizzard store, has surely inspired some discussion amongst the players. Some reaching apocalyptic hights, others just applauding the mind behind this, whom during 24 hours earned Blizzard several million dollars.

Lots of opinions – and lots of happy pegasus owners. But we can’t ignore the outcry from a lot of players, and the heavy discussions on this “digital only” product, in game as on the forums.

A few questions sprung to my mind though:

What is the value of this mount, other than the affirmed $25 people are willing to pay, for an item that essentially doesn’t belong to them?

Quoting from a discussion thread on the WoW-forums:

The mount is a service, like faction changing, race changing or name changing.” (Buyable game items, where do you stop?)

If you went further, you could also claim, that you peripherally bought in game gold. Now you don’t have to spend money on mounts ever again, since this binds to your account, and thus can be used on your alts.

If you compare this product to the other products, such as the pets which has no function, you could claim that function, is what you are buying. You are buying the convenience of not having to use both ground and flight mounts, and the before mentioned convenience in relation to alts.

You can also claim, that you are buying a skin, a cosmetic makeover for all your mounts. This seems to be the Blizzard advertizing strategy, quoting from their online store:

Freshly born from the Twisting Nether, the Celestial Steed flying mount lets you travel in style astride wings of pure elemental stardust.” (

I suggest though, that we look at items in WoW through a whole different light.

What happens if we thought of items – all items in WoW – as narratives?

Let me explain:

Every item you have, has a story behind it, which connects to your character. The roleplayers on my server has of course discussed the mount in an in character sense, meaning justifying how their character within the WoW universe aquired this mount. For reference – (Celestial Steeds??).

You might think that storytelling is a roleplay server phenomenon. I claim it’s present on any type of server.

Using another mount as an example:

The Amani War Bear tells a story about your character. You had to, at max lvl 70, go to Zul’aman, preferably with a fast and skilled enough group, to unlock the 100% drop chance. This mount was not easily obtained through pugging, and therefore certainly not available to everyone at a whim. Roleplayers will most likely have worked out a reason for their character to own such a spectacular mount. For non-roleplayers, the work you had to put into getting it, is also a story about your character. Other mounts such as the Violet Proto Drake or any of the gladiator mounts, follow the same principle.

In fact, this counts for all obtained items, gear, weaponry, pets etc. Titles and achievements are another “non-material” (in a game sense at least) tale, which has enhanced and visualized player narratives.

These narratives can show many things about you as a player, or about your character’s personality and skill, if you are a roleplayer, that is. If you perhaps are lucky enough to own a pvp mount, it is a rather large status symbol and definately a display of great skill. Perhaps you own the Violet Proto Drake or the Red Proto Drake. Both also signifies skill, but moreso perseverence. For one, the Violet Drake took you a minimum of a year to get!

So my question is as follows: What narrative does the Celestial Steed represent, other than the fact you were willing to pay $25 for it?

One by one they are systamatically putting a dollar price tag on what previously you obtained through playing the game, through skill, there is no achievement and no skill in paying money, there is no challenge won buy pulling out your wallet.” (Buyable game items, where do you stop?)

I’ll repeat – no gameplay, no achievement, no skill, no challenge and therefore no story.

I’d say, that’s a pretty boring mount!

Ps: For anyone interested in further reading about the Celestial Steed, this article deals with the business side of the issue: The Celestial Steed: Blizzard’s new cash cow

Update 8th of October 2010

I came across this screenshot of someone actually working the celestial steed style – not bad!

Taken from screenshot of the day at

3 comments on “The Celestial Steed – where’s the narrative in that?

  1. twilie
    April 23, 2010

    Fully agreeing with your assesment of the new mount, but as I said on another blog I’m kind of happy about it. I will never buy it and its mostly the casual players that have, meaning those casual players just put alot of money back into the game to help improve the next expansion, this in turn will hopefully improve the game for the serious players and rpg fanatics like ourselves. So granted I dont like it, and it has no story behind it, but there is a silver lining :D

    • ironyca
      April 23, 2010

      The opinions about the mount are certainly dichotomous, and as much as I’m hoping for a positive forecast, some people have a less optimistic view on it, fx:

      Quoting from

      “The message this sends to the business minded portion of the gaming industry is disappointing at best and alarming at worst – gamers don’t want good content, instead they’ll elect for anything shiny, a trend which seems especially apparent in the MMO genre. Why would the makers of World of Warcraft ever want to push the creative boundaries when something like this four-legged waste of space allows them to make so much money?”

      I will also keep my fingers crossed, that the extra funds Blizzard now have available to them, will be invested back into the game.

  2. Pingback: The MMO Where you Pay to be Social | Ironyca Stood in the Fire

What's your opinion?

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


This entry was posted on April 23, 2010 by in Opinion and Discussion and tagged , , , , , .


No Instagram images were found.


%d bloggers like this: